Rita Soccio 16 to 31 August 2010
What if at some point the brand advertising rose up to their own producers and began to mingle and live a life of its own? Since this question is the game's artistic research Rita Soccio, in his works we see the life of its own brand and start to dream of a life that could lead them away from the slogan of every day.
Trademarks universe Rita Soccio, love, play and blend together, giving rise to new products, new packaging that play with irony connected with their work home. And here
check on supermarket shelves un'afrodisiaca herbal tea produced by the encounter of Mrs. nuts and macho sailor Mastrolindo, the product name says it all: "Love Tea." What
Rita Soccio is a smart way to make fun on consumerist obsessions of our time, trust that we have too often in the marks, the constraints that have on our purchases and our lives.
Dario Ciferri
